CREATE AND MARKET SELF-PUBLISHING ARTICLES
CREATE AND MARKET SELF-PUBLISHING ARTICLES
Any article, report or book which is bought or sold with reproduction rights is generally referred to as self-publishing material. Most commonly, this material consists of reports or articles varying in length from 1 to 20 or more pages. This
material usually has a self-cover. In a self-cover, the same weight of paper is used as in the text. Most books, on the other hand, have covers which are of a heavier weight than the text of the book.
The seller offers self-publishing material, including the reproduction right, at a price considerably higher than he would offer the material when sold without reproduction rights. Reproduction rights are granted when the holder of a copyright grants reproduction rights to the buyer. These rights can be unlimited, giving the buyer the option to re-sell reproduction rights for the material, also, or they may be limited. In this case, the seller will generally allow the buyer to reproduce thematerial as he wishes, but restricts right of resale. Since the
strongest demand is for material which grants full and unlimited reproduction and resale rights, it would always be advantageous to obtain the right to resell reproduction material.
Make no mistake, there is a vast demand for this type of material, especially from newcomers in the field of home-based businesses, for examplet. Since the stream of newcomers to this business is almost unlimited, it can be extremely profitable to market self-publishing material. The attractiveness of this material is due both to the high mark-up potential and the ease of handling. Once you own the resale rights to a given article, you can reproduce it for pennies and sell it both individually for a few dollars or, including the reproduction rights, for substantially higher.
The other major advantage is the ease of handling of this material. You are the prime source. You carry no inventory. You reproduce in small quantities as you are selling the material. The material is inexpensively shipped, generally via
First Class due to its light weight, or you can create a product for digital recovery.
The supply and demand for this type of material is plentiful, but that supply represents a small margin when compared to the incredible demand. It is usually the newcomer to the filed who has to first establish his product line and supply who is the buyer. The seller, on the other hand, is more seasoned and has been in the business for a while.
If you are in the market and interested in acquiring self-publishing material, you should have no problem locating sources. You will see ads, mostly classifieds, throughout business opportunity publications. Since they generally charge n "up-front" distributor or dealership fee, the material they offer will generally be at much reduced prices.
Most of material offered will be of an instructive nature and this is also where the demand is. Articles or short manuals which are instructive in how to start a business or how to operate different facets of that business are in especially high
demand.
Unfortunately, since there is a great deal of substandard material on the market, you should be careful in acquiring articles and reports for resale. The material may lack in any of these three areas:
1. The contents are incorrect, incomplete, etc., which is generally the result of poor research and little effort by the writer;
2. Use of language is incorrect; and
3. Reproduction quality is poor.
If you do not know the seller or their reputation, protect yourself by buying just one article instead of several. If you like the quality and contents, you can purchase several more. Sellers of reproducible material will often not grant a money-back guarantee. If you become a seller of reproduction material, it is strongly suggested that you consider adopting such a policy yourself. Now, unfortunately, there are some customers who will buy this material, reproduce it instantly and return it within days for a refund.
If you enjoy writing and some limited research, you could create your own material and sell that in conjunction with the material you have acquired from other sources. We are not talking aboutthe ability to produce literary works but just information-oriented material that is a service to others. This type of an effort can often be a joint effort. Your wife or husband or a friend may be the writer and you may be the editor or vice versa. There are also many qualified word processing services available who can edit your writing for a reasonable fee. Once
you have created, it, you can generally sell it for many years to come. So, whatever your start-up investment is, it can be recaptured many times over.
The U.S. Government, which is also the largest publisher in the world by far, employs tens of thousands of researchers,scientists, writers, etc., and puts out billions of new pages of information each year. Much of it is of absolutely no interest to almost anyone, a lot of it is boring, and even more of it is
useless. But - but - but a lot of it is not any of the above. Almost all of the materials is also in the public domain, which means you and I own it. We paid for it with our tax dollars. It is not copyrighted and everyone can use it, reproduce it, re-write it, etc. So since even foreign countries use this unlimited pool of information, why don't you?
For example, the Government has a variety of useful publications that are
informative and instructive to someone who is starting out in a new business. The best way to use Government publications is by using the research information it provides - fact and figures. You can rewrite it, of course, but not copyright it, and therefore you cannot sell reproduction rights to it; however,
you can sell it without reproduction rights.
Write to: Superintendent of Documents, U.S. Government Printing Office, Washington, DC 20402 and request a current listing of publications for sale by the Government Printing Office.
There are U.S. Government bookstores in the following cities:
Birmingham, AL - Los Angeles, CA - San Francisco, CA - Denver,
CO - Pueblo, CO - Washington, DC - Jacksonville, FL - Atlanta,
GA - Chicago, IL - Laurel, MD - Boston, MA - Detroit, MI -
Kansas City, MO - New York, NY - Cleveland, OH - Columbus, OH -
Portland, Or - Philadelphia, PA - Pittsburgh, PA - Dallas, TX -
Houston, TX - Seattle, WA - Milwaukee, WI. Locations are listed
under U.S. Government - Bookstore.
If you should decide to choose direct mail for your self-publishing material, your offer will require the same components as shown above. It is, unfortunately, extremely difficult to come up with just the right mailing list. The broad description of "Opportunity Seeker" does not narrow down your market enough. You are specifically interested in recent - 30 to 180 day - inquiriesor buyers of self-publishing or mail order start-up packages. If you are confident you can come up with such a list, you may give direct mail a try; a mailing of 1000 will give you a good indication. What you will save in advertising will be spent in additional postage and printing. One hundred inquiries of a classified ad may produce between six and nine buyers. To come up with the same number of buyers on a direct mail campaign, you will have to mail about 500 to 700 pieces.
It is important to have an ample selection. The more a prospective customer has to choose from, the better the chances for a sale are and the higher the average order will be. I would suggest that the combined articles or reports you are
offering will total about $100. Ideally, some would be low-priced $7 to $10, some medium, $10 to $20. and some high-priced at over $20. If your prospective customer would buy around 35% of the reports you offer, you should come up with an order of at least $30-plus.
As you progress in your business, always be on the lookout for new material to be offered to your previous customers. Stay in touch with your previous buyers and inquirers. At least four mailings a year are appropriate. In your follow-up mailings, you should offer additional self-publishing material as well as books. Non-buying inquiries should be dropped from your mailing list after 12 to 15 months. Previous buyers should be dropped within 18 months after their last purchase. As your mailing list increases in size and you keep on a schedule of regular mailings, your revenues and profits will dramatically increase.
Self-publishing products may be your start into the information business or may increase the size of your business if you have not previously offered this type of
material. Some of the most successful mail order entrepreneurs have never sold anything but self-publishing products and have made a great deal of money doing it.
Wishing you success and remember, before you can earn you must learn!
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